You do not want your customers to see the dreaded out-of-stock message attached to a trending product. When you regularly update what you are doing and offering on your e-commerce site, you ensure you stay at the forefront of your customer’s minds.
Or they may be backend updates, and they may focus on the work you have carried out behind the scenes on your website.
Regular updates may mean reaching out to customers with a catch-up email to let them know what is new about your business.
